Are you focusing on the wrong numbers in your business?

“Not everything that can be counted counts, and not everything that counts can be counted.” Albert Einstein A few weeks ago I was invited to host an amazing innovation summit in Sydney and not surprisingly, many of the presentations were focusing on the importance of...

The One-Page Marketing Plan

It’s no news that of the biggest challenges business owners face is marketing. A scattered and unorganized approach can make it very difficult for them to stay focused on the activities that matter most. There is so much information out there, and it’s easy to be...

Don’t listen to my advice

‘What’s your last piece of advice for our readers?’  A reporter asked me recently as we concluded the interview.  ‘Don’t listen to all advice’, I said. She thought it was pretty funny, as I’d just shared advice for the last thirty minutes or so. We are bombarded with...