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Sunday morning, my phone rang. It was an unknown number. Must be one of my overseas friends, I thought. It was my brother. He had to make one of the most difficult calls I could ever imagine. I couldn’t believe his words. After the initial shock and silence, I burst...
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Did you know that a human being in modern society is exposed to over five thousand pieces of marketing every day? We live in a very cluttered world and small businesses have to make an effort to stand out and be seen. So how can you stand out in a crowded market? This...
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Isn’t it interesting how some words and expressions become fashionable for a period of time? It always makes me wonder how this occurs. One of the latest linguistic fashions in the business world is ‘to disrupt’. It’s suddenly pretty ‘cool’ to be a ‘disruptor’ and...
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A few years ago I was having coffee with a friend who ran a successful business. He was on a high, riding the wave of success. A few months later, his business pretty much vanished. He had made a few really bad decisions and the perception of his business changed from...
